A fascinating book from the authors series of Freakonomics. They have delivered an exceptional array of experimentations and capture the reader’s attention with their story telling.
What caught my immediate attention is their concept of reframing the mind.
You are conditioned to think the way you think because that’s what you know, thinking like a freak requires you to step outside of the herd thinking.
“How you do things matter. How everyone does things is what people are used too. What if you reframe how things are being done into a novel way of doing them. Customers won’t know neither will you until you test your theory.”
Reframe what you already know, the way to do that is to see how things have been done and do things a different manner. For example, if you have a flower business and you have been invoicing out customers the same way, why not switch it up by doing it digitally with a warm welcoming message to the client. Ask for feedback and
For example, if you have a flower business and you have been invoicing out customers the same way, switch it up by doing it digitally with a warm welcoming message to the client. Always ask for feedback.
Another interesting position the authors brought up was on incentives. How people react to them, and what incentives we think work actually don’t work.
There is a reason why incentives are very particular to each individual. No everyone thinks and interprets the same way. However, some incentives that you think will produce the results you want actually end up producing the opposite.
The key is to pay attention to how people respond, learn from it, and keep in mind people don’t necessarily do what’s right.
Thinking like a freak is going against the norm, hence think like a freak.
The book covers a great deal of everyday useful and practical theories that I believe would benefit those looking for a refreshing change of perspective.